Facebook is one of the most widely used social platforms out, which means that it’s a great place to market, but there’s also a ton of competition. To maximize your Facebook marketing efforts you’re going to have to know your audience, study your competitors strategies, learn how their advertising platform works, and provide excellent customer service.
We’re going to go over this and more below.
Know Your Audience
According to Pew Research, Facebook accounts for approximately 79% of internet users. Plus, the average Facebook user goes on the site roughly eight times per day. This is a lot of potential consumers to reach, therefore, knowing which users you need to target is going to be key.
For a start, we recommend creating a buyer persona. You can begin this journey by looking for trends among your current customers and scanning the data from the customer interactions your sales team have had.
For a detailed guide on creating buyer personas check out this resource from HubSpot.
Once you have your buyer persona created, you’ll then be able to better target your Facebook ads and know what type of content to put out on the platform in general to attract the right customers.
Study Your Competitors Strategies
Accelerate your Facebook marketing strategy quickly by studying what your competitors are doing. We’re not saying copy their campaigns and pages, but you can see what’s working for them so you can create your strategy based off that. This will allow you to skip some of the trial and error process, which in return saves you a few bucks – especially when you start spending cash on ads.
For example, let’s say that you’re in the film industry. You have a movie coming out in a year, but want to start generating buzz now, so when you start your pre-order campaign, you already have a email list full of fans waiting to click buy.
It would be a good idea to take a look at a competitor’s page, like People You May Know. This campaign utilizes a schedule that both documents what’s going on in real time, as well as continuously building buzz off what’s to come.
Analyzing different competitors Facebook pages, ad campaigns, and looking at marketing from a third person perspective will only bring you ahead of your competition, and serve you well for years to come.
Learn How Facebook Ads Work
It’s no secret that Facebook is a pay to play social network. Ever since 2013, they’ve been crippling the organic reach of company pages to encourage you to spend money on ads.
Furthermore, they have made the ads system more complex each year to where you really have to study how their platform works to be able to make sure your marketing budget isn’t just blindly slipping away.
We recommend studying the advertising platform before spending any money on ads or boosting a post, so you know exactly how to get the most for your money on Facebook.
AdEspresso by Hootsuite has a great beginners guide that should help you get started.
Customer Service Is A Must Too
Last, but certainly not least, you don’t want to forget about customer service. This is one of the biggest marketing mistakes brands make on Facebook.
You want to make sure you’re responding to comments – positive and negative – in a timely manner and of course responding to your messages. Because as LoveProm notes, customer experience is arguably the most imperative aspect of any online business.
If you don’t have the time to do this yourself consider employing a virtual assistant to handle the customer service aspect for you. The quicker you respond to customers and potential customers, the better chance you have of gaining a sale versus them going to your competitor who responds almost instantly.
Final Thoughts on Maximizing Your Facebook Marketing Efforts
You’re probably thinking that all of these things covered seem so basic. The truth is they are, but it’s always the little things that make the biggest difference. By implementing all of the following things discussed into your Facebook marketing strategy you’re bound to see some improvements. The best part is implementing these tactics won’t cost you a lot at all.
What are some ways you’re looking to improve your Facebook marketing strategy? Do you think we missed any tips? Comment with your answers below!